Priya.st

Original approach to design problems centered around innovative solutions Excellent communication and interpersonal skills Proven record of managing multiple projects and exceeding expectations Euro RSCG, Freelance Strategy & U/X Oct 2010 – Jan 2011 Worked closely with internal team, client and content partners to develop strategy and user experience for an online support program for Sanofi Lantus patients. Responsible for site strategy and developing an experience that integrated partnership functionality and content. Provide strategic recommendations and consult on planning for future phases. JWT, Director of Experience Strategy May 2008 – Oct 2010 Use research and insights to identify consumer touch points which form the basis for conceptual ideas and experiential tactics. Provide recommendations, consult on pitches, and lead cross-disciplinary deliverables. Work with traditional teams to integrate digital thinking into the creative process. Clients include Royal Caribbean, Macy’s, Rolex, Huggies, Cadbury, Microsoft and Saatchi & Saatchi, Director of Strategy & IA Nov 2006 – May 2008 Worked closely with traditional and interactive teams to develop projects from pitch to completion. Responsible for the development of online marketing and business strategy, product/business assessment and user experience documentation for interactive experiences, social media & mobile. Provide strategic recommendations, consult on new business and coordinate deliverables R/GA, Interaction Design Lead Jul 2005 – Oct 2006Supervised the interactive strategy for sites for Intel, Johnson & Johnson and CA. Presented work to clients and interfaced with partner agencies to ensure seamless brand experiences. Managed teams of interaction designers and oversaw the creation of all user experience documentation including competitive research, site maps, wireframes, user flows, content strategy and facilitating user testing. Additionally, managed deliverables across other departments to ensure Condé Net, Freelance Art Director Jan 2004 – Jul 2005 Provided creative direction and managed teams responsible for upscale, lifestyle clients such as Chanel, Coke, Clairol, David Yurman, Grey Goose Vodka, YSL, Style, Theory, Audi etc. Oversaw the development of presentations, creative pitches and directed creative work that increased ad revenue and won awards for advertising. Supervised and trained staff of a dozen people. Worked closely with Marketing and Sales to create integrated online/offline experiences. Design Consultant May 2003 – Jul 2005Provided design consulting services for Martha Stewart and divisions of Viacom including MTV, VH1, Nickelodeon etc. Topics included broadcast design, advanced imaging techniques and specialized product design training for bigchalk, Art Director & Information Architect Jun 2000 – Jun 2003 Responsible for overseeing the creative department and growing the company’s creative services team. Oversaw pitches and developed co-branded advertising solutions for major partners such as Adobe, NPR, Polaroid and Visa. Responsible for user experience analysis and creation of IA for large database iEmily.com, Art Director and Information Architect Feb 2000 – Jul 2000 Developed concept, identity and design for the entire site and marketing materials. Created navigation, architecture and a successful interactive strategy that turned iEmily into one of the top teen health sites. Supervised staff of designers, illustrators and programmers. Worked with external developers to create technical specifications and coordinate design with back-end technologies. Worked on style guidelines, templates and interactive prototypes. Little Tornadoes, Senior Designer Sep 1999 – Feb 2000Designed/art directed sites for high profile clients that included AAAA, Chase, Junior’s Cheesecake and Mass Mutual. Developed design pitches, created navigation flows and presentation documents for clients. Worked with project teams to develop usability studies and development schedules. Managed and Parsons School of Design, Faculty Jun 1998 – Jan 2001 Taught undergraduate and graduate design classes. Classes include Advanced Imaging, Information Architecture, After Effects, Multimedia, Animation, Advanced Web Design, Advanced Illustrator, HTML etc.
New School for Social Research, Design Consultant Jun 1997 – Apr 1998 Assisted faculty with print, video and interactive projects. Provided design instruction, software help, and hardware troubleshooting. Taught software, United Nations, Report and Scriptwriter Jul 1992 – May 1993Studied the effects of the population clock, birth control measures and AIDS on migrant workers at the Inter-state Bus Terminal outside New Delhi. Created surveys and analyzed statistical data. Based on the findings, wrote a report for the United Nations Population Fund. Also researched AIDS issues and developed radio programs to create awareness about AIDS that targeted MFA in Design and Technology, Parsons School of Design May 1999 BFA Program in Environmental Design, Parsons School of Design May 1997 Certification in Italian, Italian Cultural Center in New Delhi Nov 1992 BA Honors Economics, Delhi University May 1992

Source: http://priya.st/priyavaradachary.pdf